It Wasn't Always Easy

Meet Coach Big E—better known as Mr. W.T.F., he’s the fearless founder and CEO behind the not-for-profit “What’s the Formula Mentoring Academy.” With a passion for helping young people (ages 14-24) break through limitations, he’s on a mission to reshape how the next generation thinks about success, independence, and adulting. The driving force behind that mission? Coach Big E’s steadfast belief that once you figure out your personal “formula,” everything changes.

Armed with a Master’s in Managing Information Technology and over 15 years in Corporate America, Coach Big E took his powerhouse experience and poured it into writing three game-changing books, including the inspirational eBook “WTF Adulting (What’s the Formula?)” A whiz at strategy—whether he’s dominating a chessboard or shooting pool—he knows that real mastery isn’t about luck, it’s about discipline, mindset, and consistent effort. Between hosting his “WTF!? What’s the Formula” podcast and being named Technical Student of the Year across Missouri and Kansas, Coach Big E’s accolades reflect a life devoted to leveling up.

But he’s not just about bullet points and trophies—he’s all about heart and hustle. Whether speaking to a crowd of thousands or working one-on-one with a mentee, Coach Big E radiates the same energy: caring, uplifting, and 100% committed to helping others succeed. Driven by the dream of impacting a billion lives, he believes that anyone can transform their circumstances through the right mindset and community support. After all, once you crack the code on “the formula,” there’s no limit to what you can achieve.